Teamwork, innovation, and forward-thinking are the core components of the Val Morgan Cinema Network, which represents more than 1,800 cinema screens across Australia.

Damian Keogh joined Val Morgan as CEO in July 2011, bringing to the role a diverse range of media management, sales, marketing, and business development skills. Prior to joining Val Morgan, Damian led the sales and marketing team at pay-television advertising house MultiChannelNetwork [!mcn!], playing a crucial role in the organisation’s revenue growth from an annual turnover of $50 million to $350 million over a seven-year period.

Before that, Damian worked with the Seven Network in sport sales and marketing, and was the head of Olympic marketing for the Sydney 2000 Olympic Games. Additionally, Damian has represented Australia in basketball, including three Olympic campaigns in Los Angeles in 1984, Seoul in 1988, and Barcelona in 1992.

The CEO Magazine spoke exclusively to Damian about his journey across the sport and media landscape, the evolution of cinema advertising, and Val Morgan’s ambitious plans for growth.