LITTLE Real Estate is Australia'’s largest independently owned real estate agency. It offers a fully integrated property services solution, with offices in Melbourne, Sydney, Brisbane, and Perth.

The CEO Magazine had a chat with CEO Phil Meggs about what makes LITTLE Real Estate special and stand out as a major player in the industry.

The CEO Magazine: What are the overriding principles the business has, and how are these instilled in your staff?

Phil: We want to be different to what people expect from real estate agents. They generally don'’t have a great reputation— a lot of people would describe agents generally as shonky or money grabbing. We want to be different and to be proud of it.

We have the professionalism, which is one of the things seen as lacking in the industry as a whole. We have a passion for the industry and for making a difference. Honesty is a really critical thing for us too. We want to apply common sense. Not everything has to be black and white.