For more than 100 years, Lux International has been helping its worldwide customer base build healthier homes with its wide range of lifestyle solutions. The CEO Magazine spoke to CEO Reto von der Becke about how the company has built its brand over the past century and what it is doing to work towards an even better future.

The CEO Magazine: What core values are paramount to the business and how are these instilled in your staff?

Reto: Our goal is to put people first in everything we do. We have a slogan that was created many years ago and is still very valid today—pride, earning, learning, and fun. Those are the four pillars of what we are trying to instil within our employees, sales partners, and independent distribution partners.