Genesis Motors has made its Australian debut with a glamorous ribbon-cutting ceremony at the first Genesis Studio in Pitt Street Mall, the heart of Sydney’s bustling CBD.
Bringing a new premium customer experience to the country, the stunning Sydney location will be complemented by Genesis Studios in Melbourne and Brisbane next year.
“I am delighted to unveil Genesis in Australia with the grand opening of our flagship Genesis Studio in Sydney,” says Manfred Fitzgerald, Executive Vice President, Global Head of the Genesis Brand.
As soon as customers step inside the new space, their eyes are drawn to the striking G70 and G80 luxury sedans, which will be joined by the brand’s first SUV in 2020.
And in the corner, a towering spiral staircase is encircled by a bespoke large-scale curved LED screen. Customers are promised an individual point of contact from evaluation to purchase, which continues throughout their Genesis vehicle ownership.
“Genesis Studio Sydney ushers in a new exclusive way to buy and own a luxury car, providing customers with an all-encompassing premium ownership experience, Fitzgerald says.
With Australia’s first online build-and-order fixed pricing website, the Studio will form part of a true omni-channel business model, allowing customers to purchase online or in person for ultimate convenience.
This state-of-the-art studio will be complemented by the Genesis To You program, which will give customers a test drive home-delivery service, a convenient handover delivery for new purchases, and concierge pick-up and delivery for scheduled servicing.
The ownership experience is further enhanced with a two-year complimentary subscription to the Genesis Lifestyle program, incorporating benefits such as a Lifestyle Concierge and Global Privileges, which includes travel and medical assistance.
The new, first-generation Genesis G70 sports sedan combines refined performance and advanced technology, with a design that captures the concept of Athletic Elegance and an all-inclusive luxury ownership experience.
Meanwhile, the G80 sedan brings industry-leading standard safety, connectivity and convenience technology to the large luxury segment.
Last year, Genesis was the highest-ranked brand in the automotive industry awards for quality and owner satisfaction by respected third-party experts, including Consumer Reports, J.D. Power and AutoPacific.
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