The old adage, ‘The customer is always right’, is obsolete. Entrepreneurs need to accept that not every customer is worthy of working with them.
There’s more to a successful business start-up than a good idea. How do you know when you’re ready to take the plunge?
Although it’s nice to feel supported, the aim of an entrepreneur is all too often to be understood and validated by external sources.
Regarded as a selfish generation, Gen Y is leaving behind the traditional work model in search for something more; the start-up.