Representing the core of the iconic BMW range, the all-new seventh-generation 3 Series has landed on Australian roads this month.

When the first BMW 3 Series (E21) was launched in 1975, it brought a new breed of car to life. The sports sedan concept underpinned the rise of the 3 Series to become the world’s biggest-selling premium vehicle and BMW’s most successful model – a status it retains to this day.

To celebrate the new 320d and 330i models, on 9 March, Trivett hosted an exclusive closed-room launch at its Classic BMW Parramatta dealership in Sydney’s Inner West.

Attended by key BMW clients, partners and media personnel, the event featured performances by dancer and choreographer Tiana Canterbury from Channel 10’s So You Think You Can Dance, and choreographer Rosa Aguis from Channel 7’s The X Factor.

In addition to the BMW 3 series on display in the dealership, there were also vintage BMW 3 Series models including the 1988 E30 and the 1992 E36, which paid homage to BMW’s legendary performance sedans.

Making its debut in the new BMW 3 Series Sedan is the BMW Intelligent Personal Assistant, an artificial-intelligence-driven platform that responds to the prompt “Hey BMW” and helps drivers enter a new era of intuitive driving.

The new 3 Series’ ConnectedDrive navigation has also been enhanced to include digital services such as Real Time Traffic Information and the Live Cockpit Professional system to deliver a fully integrated driving experience.

As well as reinterpreting classic design elements such as the kidney grille and twin Adaptive LED headlights, BMW has also included evolutionary characteristic lines, smoked tail-lights and larger tailpipes as standard.

Staying true to BMW’s legendary performance vehicle heritage, the real focus is on the car’s dynamic sports capabilities.

In the new mid-level 320d, the engine receives systematic upgrades to the BMW TwinPower Turbo technology for the 2.0-litre, four-cylinder diesel engine.

Meanwhile, the BMW 330i Sedan’s engine features a maximum output of 190kW between 5,000–6,500rpm, while peak torque of 400Nm is available from 1,550–4,400rpm.

The starter cars are expected to be followed by a 320i later this year and potentially a Touring wagon as well, although the hot-rod M3 isn’t expected until 2020.

In May 2019, Trivett Classic BMW Parramatta will also be launching the BMW X7, the brand’s first ever luxury seven-seat SUV.

For more automotive news, we round up the biggest car launches from the 2019 Geneva International Motor Show.