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BMW Group unveils impressive new Rushcutters Bay dealership

Following an extensive A$65 million revamp, BMW Group’s Rushcutters Bay dealership in Sydney has reopened its doors as the largest multi-disciplinary showroom in Australia.

BMW Rushcutters Bay

BMW Group’s company-owned dealership in Rushcutters Bay has reopened its doors following one of the largest dealership refurbishments in Sydney’s history – to the tune of A$65 million.

Positioned among three distinct suburbs; Darlinghurst, Kings Cross and Rushcutters Bay, the new state-of-the-art facility was designed by industry leader SJB Architects to redefine the high-quality service and unique retail experience BMW and Mini deliver to their customers.

“Our focus is on creating positive and unique impact at each and every touch point with our brands throughout the entire customer journey,” says Vikram Pawah, CEO of BMW Group Australia.

“We’re also proud to open this new BMW Group Sydney dealership in the same year as we celebrate 60 years of Mini’s global success and, of special importance to our local business, our 40th year of operations in Australia.”

Built on a 6,900-square-metre site, the magnificent 5-storey building boasts more than 5,000 square metres of floor space.

This includes a dedicated Mini showroom and a number of exclusive showroom spaces for specialist BMW models including the innovative BMW i brand, the high-performance M brand, the top-end 7 Series and bold new 8 Series.

With the largest BMW-specific workshop in Australia and a 90-minute service option, customers can relax in the new public cafe and lounge, or chat to a BMW Genius to become more familiar with their BMW – before, during and after their purchase.

“This year, we will introduce 10 new BMW Group models that include the recently launched all-new 3 Series, Z4, 8 Series and the X7 7-seater that will complement our successful X model range,” Pawah explains.

“We are in an excellent position to play a key role in shaping the transformation of the automotive industry and enhance our position in the market.”

Travelling from the company’s head office in Munich to attend the official opening was Hendrik von Kuenheim, BMW Group Senior Vice President for Asia Pacific, Middle East, Eastern Europe and Africa.

“In 2018, BMW Group sold 2.5 million cars worldwide maintaining its 15-year position as the world’s leading premium automotive company,” he explained.

“Here in Australia, we have seen an impressive development from selling around 1,600 cars 40 years ago to selling 23,000 in 2018, with Sydney and Melbourne’s metropolitan areas capturing around 48% of the company’s vehicle sales in Australia.

“Australia is punching above its weight and is an important contributor to the company’s global success which last year saw a BMW, Mini or Rolls-Royce car sold every 13 seconds,” said von Kuenheim.

The BMW Sydney and Mini Garage dealership is now open at 20 McLachlan Ave, Rushcutters Bay.

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