Luxurious British car designer Bentley has landed on the sandy white shores of the Gold Coast, Australia, with its newest showroom – and it’s not like any other.

For automotive aficionados, the stunning display suite will become a destination in the vibrant sunshine city. Unmissable charcoal walls and elegant reflective windows are just as bold as the iconic cars housed inside.

Steeped in a rich 99-year history, Bentley unveiled the newest display room to its global collection earlier this month, allowing for ultimate access to its lavish world.

“Enter an exclusive world of unparalleled design, personalised service, automotive passion and unmatched attention to detail,” – Scott Newland

The contemporary space boasts the full Bentley range, an impressive 10-vehicle showroom and an intimate personalisation area for customers to create their dream Bentley, whether choosing from a broad range of exterior paints, or leather and handcrafted accessories.

“The new showroom has been designed to give our customers a bold, clear and contemporary vision of the Bentley brand, and is finished with the same level of luxury for which Bentley cars are renowned,” Bentley Gold Coast General Sales Manager Scott Newland says. “Our number one priority is to ensure that our customers have a unique Bentley experience.

“In this new showroom they will enter an exclusive world of unparalleled design, personalised service, automotive passion and unmatched attention to detail.”

Next year, the British manufacturer will celebrate a century of creating the world’s most iconic Grand Tourers – decades of innovation, achievement and craftsmanship. The new showroom is a testament to the brand’s continuing success in defining luxury and performance, and its ability to create extraordinary, sensory experiences for customers.

A prime example, the historic company unveiled its third-generation grand tourer, the new Continental GT Convertible, last month. Offering a perfect combination of speed and serenity, find out why the GT Convertible has been touted the pinnacle of elegant open-top travel.