The casual greeting renowned across the globe, makes the quintessentially Italian gesture an obvious way to connect the 40-year-old brand with its international clientele.

Through his lens, Craig McDean captures Italian elegance and spontaneity with action photos and neutral-hued lighting to ignite the on-the-go feel of Tod’s new campaign.

Showcasing key pieces from the autumn collection such as soft leather separates, classic trench coats, and sneakers, the Italian brand stays true to its exceptional craftsmanship and unprecedented quality.

Tod’s unveiled its motivation behind the campaign in an official statement:

“A casual gesture that goes unnoticed in its spontaneity yet in every part of the world the day starts, ends and starts again with Ciao. So much said in a brief moment forming a ‘click’ or a special link, Ciao connects the entire planet and creates a friendly feeling among people.”